This is a personal social network, the idea is to canalize the facebook insanity into a more fun and personal experience.
The only problem is that in this stage it is only for Iphone.
About the design, it is a good example of a website that it’s target audience is coming from the mobile interface.
In the home page you will only find a sign up form with no text that direct you and welcomes you into the main idea.
Nice idea, good design and good place to share yourself with closest friends and family.